CONSUMERS’ WILLINGNESS TO PAY A PRICE FOR ORGANIC BEEF MEAT /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 29-11-2003
2002
Тематический раздел:
The goal of this paper is to estimate the maximum price consumers are willing to
pay (MPWTP) for
organic beef meat. To this purpose, a theoretical and econometric approach is presented,
based on
the RUM model and on a Contingent Valuation technique.
The results show that consumers’ MPWTP is quite high, thus suggesting that organic beef meat might gain an appreciable market share. This is also an encouraging signal for prospective producers of organic meat, who might compensate the likely increase in production costs with a substantial premium for the new good. |

Текст доклада
[537 КБ]
[537 КБ]
Ключевые слова
См. также:
[Интернет-ресурс]
Journal of Marketing.
2001.
Vol. 65.
No. 3.
P. 1-17.
[Статья]
Management Science.
1992.
Vol. 38.
P. 345-359.
[Статья]