Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 30-11-2003
Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers’ attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups.
beef export importer informational labeling logit model quality preference retailing South Korea wholesaler
Emergent Economies, Divergent Paths. Economic Organization and International Trade in South Korea and Taiwan
Personnel Review. 2002. Vol. 19. No. 5.
Modeling Succession on Irish Dairy Farms /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Assessing the Structural Change of Strategic Mobility Determinants under Hybercompetitive Environments