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Microeconomics: Principles and Tools (activebook)

Опубликовано на портале: 02-03-2004
New Jersey: Prentice-Hall, 2002
An activebook is an interactive, online, digital book that integrates text with other media. Activebooks connect technology supplements with the conceptual flow of the text to form a completely integrated learning environment. An activebook consists of two closely related components. The online component includes the theoretical concepts, multimedia content, interactive exercises, and other technology-enhanced material. The print component looks exactly like the online component and indicates when the user needs to go online to interact with a component of the text. The common look and feel of the print and online components greatly simplifies navigation.Microeconomics: Principles and Tools (activebook) Arthur O'Sullivan    Steven M. Sheffrin    Demo Chapter 4: Supply, Demand, and Market Equilibrium

  • Chapter1: Introduction: What is Economics?
  • Chapter2: Key Principles of Economics
  • Chapter3: Markets and Government in the Global Economy
  • Chapter4 (Demo): Supply, Demand, and Market Equilibrium
  • Chapter5: Elasticity: A Measure of Responsiveness
  • Chapter6: Market Efficiency and Government Intervention
  • Chapter7: Consumer Choice
  • Chapter8: Production and Cost
  • Chapter9: Perfect Competition: Short Run and Long Run
  • Chapter10: Monopoly
  • Chapter11: Entry and Monopolistic Competition
  • Chapter12: Oligopoly and Strategic Behavior
  • Chapter13: Using Market Power: Price Discrimination and Advertising
  • Chapter14: Controlling Market Power and Public Policy: Antitrust Policy and Deregulation
  • Chapter15: Imperfect Information and Disappearing Markets
  • Chapter16: Public Goods, Taxes, and Public Choice
  • Chapter17: Environmental Policy
  • Chapter18: The Labor Market
  • Chapter19: Economic Challenges: Poverty, Aging, Health Care
  • Chapter20: International Trade and Public Policy

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