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Contemporary Marketing 2002 (Современный маркетинг 2002)

Опубликовано на портале: 25-11-2003
USA: South-Western College, 2002
Тематический раздел:

Part I. The Contemporary Marketing Environment.
Part II. Managing Technology to Achieve Marketing Success.
Part III. Marketing Planning, Information, and Segmentation.
Part IV. Customer Behavior.
Part V. Product Strategy.
Part VI. Distribution Strategy.
Part VII. Promotional Strategy.
Part VIII. Pricing Strategy.
Careers in Marketing/Marketing Dictionary.