Confidence in the beef production system as a key factor to mitigate the impact of BSE on beef consumption /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 30-11-2003
2002
Тематический раздел:
Recent food scares in the food market has caused a reduction in consumer’s
confidence
in the food system that it has induced a significant reduction in consumption in
a sector,
the beef sector that was already characterized by a saturated trend in quantity terms.
In
this context, all participants in the beef production system are facing to a greatchallenge,
to retrieve consumer’s confidence in the food chain and to mitigate the reduction
in beef consumption. The aim of the paper is to analyse the impact of consumer’s
confidence in the food system as well as other factors on the explanation of food
consumption reduction. A structural modelling approach has been used to analyse factors
affecting the reduction in beef consumption in two different regions characterised
by different production systems and different marketing strategies (PGI beef label).
Results indicate that main factor explaining the reduction in beef
consumption is the confidence in the beef and a positive relation has been found.
Moreover, confidence in a product is directly related to the perceived quality offered
by farmers and other decision makers on the beef chain, and to the consumer involvement
with the product. Therefore, the main implication is that participants in the food
chain has to develop adequate communication strategies such as quality labelling
in order to increase consumers perceive quality because, higher quality perception
will recover consumers’ confidence in beef, and therefore, it will mitigate
beef consumption reduction.
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Текст доклада
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Ключевые слова
beef consumption beef sector consumer behaviour consumption reduction food confidence quality label structural equation modeling
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