Co-opetition and Performance: Evidence from European Biotechnology Industry
Опубликовано на портале: 11-12-2002
In this paper, first of all, a review of theoretical perspectives of co-opetition is made, and then, the authors identify alternative types of strategic behavior from the combination of competitive and cooperative attitudes. The aim of presented empirical study was to analyze correlation between different strategic behavior and performance. Particularly, the hypothesis was contrasted in the biotechnology industry.
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