PRICE VARIABILITY OR RIGIDITY IN THE FOOD-RETAILING SECTOR? THEORETICAL ANALYSIS AND EVIDENCE FROM GERMAN SCANNER DATA / доклад на 25 конференции IAAE, Reshaping Agriculture’s Contribution to Society, International Convention Centre, Durban, South Africa, 16-23 August 2003
Опубликовано на портале: 31-12-2003
Zaragoza, 2003
Тематический раздел:
In many industrialized countries, the grocery-retailing sector exhibits a
strong and increasing market
concentration. Hence, it is important to understand retail pricing for many questions
related to market power
in the marketing chain and to agricultural and food policies. We analyze
intertemporal pricing of grocery
retailers in Germany with a large set of scanner data for processed foods.
In theory, food prices could be
rather variable, e.g. due to fluctuating commodity prices in a competitive world,
or rather rigid, e.g. due to
price adjustment costs. We elaborate that retail sales are crucial and raise food
price variability at the points
of sale. Despite this, prices are rather rigid and often do not change
for many weeks. Moreover, pricing
strategies for identical brands vary strongly across retailers. Retailers
seem to have differential pricing
strategies and, thus, market power. This casts substantial doubt on the
assumption of a competitive price
transmission in the marketing channel underlying most analyses in agricultural economics.
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См. также:
Journal of Marketing Research (JMR).
1988.
Vol. 25.
No. 4.
P. 342-356.
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