Consumer Willingness to Pay for Irradiated Beef /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 29-11-2003
This study examines consumer willingness to pay for irradiated beef products. About 58 percent of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound of irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 to 25 cents per pound for irradiated beef. Supply chain implications are discussed.
Consumer Behavior: Building Marketing Strategy, Seventh Edition (Поведение потребителей: разработка маркетинговой стратегии)
MEASURING QUANTITY-CONSTRAINED AND MAXIMUM PRICES CONSUMERS ARE WILLING TO PAY FOR QUALITY IMPROVEMENTS: THE CASE OF ORGANIC BEEF MEAT / доклад на 25 конференции IAAE, Reshaping Agriculture’s Contribution to Society, International Convention Centre, Durban, South Africa, 16-23 August 2003