Perceptions of PDO Beef: The Portuguese Consumer /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 04-01-2004
Zaragoza, 2002
Тематический раздел:
The objectives of this paper are to examine consumers’ perceptions of Protected
Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers
of beef.
The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers’ perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef consumers: a faithful consumer group, an unaware consumer group, and a sensory, price conscious group. |

текст доклада
[176 КБ]
[176 КБ]
Ключевые слова
agriculture beef cluster analysis consumer behavior factor analysis perception protected designation of origin
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