Perceptions of PDO Beef: The Portuguese Consumer /доклад на 10 конгрессе ЕААЕ, Exploring Diversity in the European Agri-Food System, Zaragoza, Spain, 28-31 August 2002
Опубликовано на портале: 04-01-2004
The objectives of this paper are to examine consumers’ perceptions of Protected Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers of beef.
The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon those dimensions. The results reveal that PDO consumers are representative of all geographical regions, age and profession groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers’ perceptions on PDO beef emphasises quality, safety, and control. However, underlying those perceptions are six main dimensions and it is possible to identify three segments of PDO beef consumers: a faithful consumer group, an unaware consumer group, and a sensory, price conscious group.
agriculture beef cluster analysis consumer behavior factor analysis perception protected designation of origin
Journal of Agricultural and Applied Economics. 2002. Vol. 34. No. 1. P. 39-49.
Consumer Demand for Mandatory Labeling of Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn
Journal of Agricultural and Applied Economics. 2002. Vol. 34. No. 1. P. 27-38.
Consumer Behavior: Implications for Marketing Strategy, 6th Ed. (Поведение потребителей: основы разработки маркетинговой стратегии)
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Agricultural Trade Barriers, Trade Negotiations, and the Interests of Developing Countries / доклад на 24 конференции IAAE, Tomorrow’s Agriculture: Incentives, Institutions, Infrastructure and Innovations, Berlin, Germany, 13-18 August 2000
HIV/AIDS AND PRIMARY SCHOOL PERFORMANCE IN TANZANIA / доклад на 25 конференции IAAE, Reshaping Agriculture’s Contribution to Society, International Convention Centre, Durban, South Africa, 16-23 August 2003