Exploring Marketing Research, 8th edition (Разведывательное маркетинговое исследование)
Опубликовано на портале: 09-11-2003
USA: South-Western College, 2002
Тематический раздел:
Marketing research on the Internet has moved from the introductory stage of its product
life to the growth stage in the 21st century. Technological developments and social
diffusion of the Internet have and will continue to shape the future of marketing
research dramatically. Exploring Marketing Research, 8e reflects the astonishing
changes in information technology that have taken place since the previous edition.
While this edition continues to focus on the time honored, traditional marketing
research methods, the addition of extensive coverage of Internet research is a major
change in this edition. Internet issues are carefully placed throughout the text
to combine basic marketing research concepts with the emerging Internet power to
conduct effective marketing research.
Главная особенность представленного издания – широкий охват способов интернет исследований, дополняющий рассмотрение базовых концепций и традиционных методов маркетинговых исследований. |
Part 1: Introduction.
Part 2: Beginning Stages Of The Research Process.
Part 3: Research Designs For Collecting Primary Data.
Part 4: Measurement Concepts.
Part 5: Sampling And Fieldwork.
Part 6: Data Analysis And Presentation.
Comprehensive Cases With Computerized Databases.
Appendix A. Statistical Tables.
Part 2: Beginning Stages Of The Research Process.
Part 3: Research Designs For Collecting Primary Data.
Part 4: Measurement Concepts.
Part 5: Sampling And Fieldwork.
Part 6: Data Analysis And Presentation.
Comprehensive Cases With Computerized Databases.
Appendix A. Statistical Tables.
Ключевые слова
marketing research primary data secondary data вторичная информация маркетинговое исследование первичная информация
См. также:
Социологические исследования.
1994.
№ 8-9.
С. 155-165.
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