Hand in Hand with the Enemy Defining a Competitor from a New Perspective
Опубликовано на портале: 28-05-2008
2002
Тематический раздел:
A competitor can generally be defined from an environmental- or cognitive perspective.
Within both perspectives a competitor is defined as a rival and cooperation between
competitors is disregarded. Basic arguments in this paper are that we should focus
on a company perspective when defining a competitor and that the notion of rivalry
can be questioned.
The aim is to review existing definitions of a competitor by taking into account
cooperation between competitors. The nature of the paper is conceptual and it concludes
in four propositions.
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