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Managing Product Innovation

Опубликовано на портале: 27-04-2007
Ред.: Arch G. Woodside
Изд-во: JAI Press, 2005, 13, 646 с.
Тематический раздел:
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? Managing Product Innovation (MPI) explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). MPI provides worthwhile answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs.

List of Contributors

Editorial Board

Preface

  • Organizing Interactive Product Development
  • Co-Creating Successful News Industrial Networks and Products
  • The Role of Personal Contacts of Foreign Subsudiary Managers in the Coordination of Industrial Multinationals
  • Life-cycle Perspective in the Measurement of New Product Development Performance
  • Barriers to Strategic Innovation in Industrial Markets
  • Upstream and Direct Influences on New Product Perfoemance in European High-Tech Industrial Firms
  • Ключевые слова

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