Managing Product Innovation
Опубликовано на портале: 27-04-2007
Изд-во:
JAI Press, 2005, 13, 646 с.
Тематический раздел:
Historical research on firm-level innovation behavior results in the following main
insight: firm-level decisions focusing on innovations are critical, difficult, and
often result in failure to act. While acceptance is widespread among executives that
firms must innovate radically as well as incrementally, success by firms mostly nurtures
inertia and eventual failure rather than search and adoption of new superior technologies.
What does it take to craft and maintain successful radical NPD programs? Managing
Product Innovation (MPI) explains why both manufacturing and customer firms usually
reject superior new technologies and how competitors new to the industry become successful
(by focusing on previously unnoticed customers and offering higher performance with
lower costs via the radically new technologies). MPI provides worthwhile answers
on what specific actions executives in established and new firms can adopt to achieve
successful radical NPD programs.
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List of Contributors
Editorial Board
Preface
Ключевые слова
management product management products инновационный продукт управление инновациями управление продуктом
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