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Managing Services

Опубликовано на портале: 27-04-2007
Изд-во: Cambridge University Press, 2005, 376 с.
Тематический раздел:
Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

    Figures and Tables
    Contributors
    Preface
    Acknowledgements
  1. Services and Their Management
  2. The Services Environment
  3. Stakeholders and Their Influence on Services
  4. Managing Strategy in Services
  5. Marketing Management in Services
  6. Strategic Operations Management in Services
  7. Financial Management in Services
  8. Human Resource Management in Services
  9. From Managing ‘Service’ to Integrated Services Management
Ключевые слова

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