What is e-business? How the Internet Transforms Organizations
Опубликовано на портале: 13-03-2007
Blackwell Publishing, 2006, 264 с.
Тематические разделы:
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What is e-Business: How the Internet Transforms Organizations provides a thorough
and reflective introduction to business strategies and organisational innovations
for the Internet world. This much-needed new text gives business and technology students
the integrated framework they need to interpret conflicting and rapidly changing
business phenomena in the e-arena.Based on over 10 years' experience teaching e-Business
modules at both postgraduate and undergraduate levels, Feng Li's textbook takes the
reader through the vast range of issues surrounding e-Business. What is e-Business
covers key topics such as:- New technologies and new business environment as the
context for E-Business- Emerging strategies and business models developed in response
to the internet and related technologies- Organizational innovations necessary in
order to implement and manage E-Business strategies and E-Business models- The transformation
of various industries, from banking, music, retailing, telecoms, to public services-
Emerging issues such as privacy, security, identity and online presence, as well
as legal, regulatory, social and political issues.Students and teachers alike will
welcome this coherent, well-tested text, with its student-friendly case examples,
questions and summaries. What is e-Business is supported by online lecturer and student
resources, available at www.blackwellpublishing.com/fengli.
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Preface
Acknowledgements
1. Introduction
2. What Is E-Business and Does It Still Matter?
Part I: The New E-Business Environment:
3. The 'ICT Revolution' and the Information Economy
4. The Network Economy: New Rules of the Game
5. How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis
Part II: Emerging Strategies and Business Models in the Network Economy:
6. New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations
7. Managing Disruptive Strategic Innovations in the New Economy
8. Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences
9. Emerging E-Business Models in the Network Economy
Part III: Organizational Innovations through Information and Communications Technologies (ICTs):
10. Structural Innovations and Emerging Forms of Organizations
11. Process Innovations: Beyond Business Process Reengineering
12. New Work Organization and New Ways of Working: From Teleworking to Virtual Teams
13. Inter-Organizational Innovations through Inter-Organizational Information Systems
14. Conclusions and Emerging Issues
Appendix I. Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I)
Appendix II. Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2)
Appendix III. Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3)
Bibliography
Index
Ключевые слова
e-business information economy internet organizational boundaries postindustrial society transaction cost analysis
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