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Creating Value: Successful Business Strategies, Second Edition (Создание ценности: успешные бизнес-стратегии)

Опубликовано на портале: 30-10-2003
Изд-во: Butterworth Heinemann, 2001
Тематический раздел:
This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers.

В книге описываются элементы бизнес-стратегии в корпоративном и конкурентном контексте. Авторы используют теоретические концепции и менеджериальные приложения для наиболее полного рассмотрения проблем создания ценности. Книга будет интересна для высшего руководства компаний, а также слушателей МВА программ.

The framework in a nutshell - Purpose, scope and basics
Fundamentals: the framework and its main building blocks - Objectives: what is business strategy for?
Competitive and corporate strategy: why centred on offerings?
Understanding competitive positioning and strategy - Differentiation creates private not public markets
Differentiation and its dimensions: classification of competitive strategies Competitive positioning: differentiation and price
Competitive positioning in imperfect markets with dominant sellers
Competitive strategies for profit - Competitive strategy: what makes it profitable?
Competitive strategy: dynamics of positioning
Resources and business strategy - The theory of winning resources
Winning resources for the manager
The 'scissors' process for choosing a winning competitive strategy
Corporate strategy for clusters of offerings - Corporate strategy's task is to build financial value
False and valid tests of corporate strategy
The corporate raider or catalyst
Valuable clusters of offerings: relatedness
How do managers develop successful corporate strategies?
Other implications of the framework - Where in the world to sell and operate Operating and organizational implications of this framework
Endpiece: business strategy for a new century
Glossary
References
Index

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