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Strategic Management: Concepts and Cases

Опубликовано на портале: 23-04-2007
Upper Saddler River, NJ: Prentice-Hall, 2006, 816 с.
The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business

    Manufacturing Companies

    Computers

  1. Apple Computer (SCampbell)
  2. Dell Computer

    Beverage

  3. PepsiCo
  4. Molson Coors Food
  5. Hershey

    Foods

  6. Kellogg
  7. Freddo Ice Cream

    Pharmaceuticals

  8. Merck
  9. Pfizer

    Sports-Oriented

  10. Callaway Golf
  11. Harley-Davidson

    Apparel

  12. Liz Claiborne
  13. Procter & Gamble

    Household Products

  14. Samsonite Corp
  15. Mohawk Industries

    Automobiles

  16. General Motors

    Service Companies

    Telecommunications

  17. Verizon Communications
  18. XM Satellite Radio

    Airlines

  19. Jet Blue Airways
  20. AirTran Airways

    Trucking

  21. USA Truck
  22. Yellow Roadway Corp

    Hospitality

  23. Harrah?s Entertainment
  24. Royal Caribbean Cruise
  25. World Reservations Int.

    Retailers

  26. Best Buy
  27. Kroger
  28. Home Depot (ABadal)
  29. Wal-Mart Mexico
  30. Grupo Gigante

    NonProfit Organizations

  31. Saddleback
  32. Metro Ministries
  33. Denver International Airport
  34. United States Postal Service
  35. American Red Cross

    Financial

  36. Banco Rio
  37. Wells Fargo
  38. Janus Capital Group
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