Strategic Management in Action
Опубликовано на портале: 23-04-2007
London: Longmans, 2006, 380 с.
Тематический раздел:
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A guide integrating the most current strategic management theories and practices,
with an array of interactive features. Includes comprehensive cases at the end of
each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site
giving students access to online study guides, Internet resources, and more
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Chapter 1. Introducing the Concept
Chapter 2.The Context of Management Strategically
Chapter 3.Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4. Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5.Functional Strategies
Chapter 6.Competitive Strategies
Chapter 7.Corporate Strategies
Chapter 8.Strategic Management in Other Organization Types
Chapter 9.At the Crossroads: Bringing It All Together
Glossary
Index
Ключевые слова
management strategic management корпоративная стратегия стратегический менеджмент стратегическое планирование
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