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Multinational Management: A Strategic Approach

Опубликовано на портале: 26-04-2007
Изд-во: Academic Internet Publishers, 2006, 340 с.
Тематический раздел:
With coverage of the global economy and the impact of managerial decisions, this management text shows you how to assess the strengths and weaknesses of competitors and how to adapt organizational practices. Features such as Case in Point and Management Challenge give you a realistic look into decision making and allow you to follow real discussions as managers make difficult decisions. Develop and perfect your management skills with the Multinational Management Skills Builder found at the end of each chapter

Preface

Part I: Foundations of Multinational Management

Part II: Strategy Content and Formulation for Multinational Companies

Part III: Management Processes in Strategy Implementation: Design Choices For Multinational Companies

Part IV: Processes in Strategy Implementation: Managing People in Multinational Companies

Part V: Ethics and Social Responsibility in the Multinational Company

Glossary

Index