The Strategic Planning Workbook
Опубликовано на портале: 14-06-2007
Изд-во:
Kogan Page, 2006, 256 с.
Тематический раздел:
With new material on crafting mission, vision and value, The Strategic Planning Workbook
enables the reader to do the thinking, gather the necessary information, make a decision
and translate conclusions into action plans. It covers the strategic planning process
step by step. In a clear, pragmatic style, Neville Lake draws on a mixture of his
own diagnostic tools, analytical techniques and decision-making processes, along
with many strategic planning standards and favorites. Whether you are a manager in
a large organization with responsibility for revitalizing your division or an owner
/ manager of a small business looking to take your business to a new level, The Strategic
Planning Workbook will become your indispensable guide and reference tool. Following
it you will get the job done. The accompanying CD-ROM includes a 40-minute video
presentation by the author that takes you through the eight decision-making techniques
as they are used in a strategic planning sess
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