Principles Of Marketing
Опубликовано на портале: 21-10-2003
|
Aннотация:
A study of marketing functions and institutions as they operate in a dynamic environment. The approach is managerial and the focus is on understanding the fundamental concepts of this field of study and their basic applications.
A study of marketing functions and institutions as they operate in a dynamic environment. The approach is managerial and the focus is on understanding the fundamental concepts of this field of study and their basic applications.
|
|
http://www.unf.edu/~aelansar/undergrad/S... |
сохранить
[61 КБ]
[61 КБ]
Ключевые слова
См. также:
Journal of Market-Focused Management.
2002.
No. 2.
P. 149-163.
[Статья]
Journal of Marketing Research (JMR).
1999.
Vol. 36.
No. 1.
P. 95-113.
[Статья]
[Интернет-ресурс]
[Книга]
Journal of Marketing Research (JMR).
1998.
Vol. 35.
No. 3.
P. 296-315.
[Статья]