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International Business Policy

Опубликовано на портале: 28-10-2003
Факультет: Marketing and Business Strategy
Дисциплина: International Business Policy
Язык: Английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

Aннотация:
This module aims to develop the skills to analyse strategic problems and reach strategic decisions in an international context. To develop an understanding of the most important strategic issues confronting the international manager in the Twenty-First Century. To synthesise the learning from other modules and provide a means of setting their principles and practices in the overall organizational context; the International Business Policy module thus draws on and builds upon theoretical and practical information covered earlier in the course, in particular that relating to the international business environment (The International Economy), competitor analysis (covered in Marketing Management), organisational control, organisation culture, the structuring of organisations and the management of change (Human Resources Strategies).



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