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Technology Strategy & Competitiveness

Опубликовано на портале: 28-10-2003
Дисциплина: Technology Strategy & Competitiveness
Год: 2001
Язык: Английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

Aннотация:
Concepts and methods for competitive strategy are covered for organizations with hypercompetitive environments, with short product life cycles and short time to market. Emphasis is upon strategic choices that create sustainable advantage under conditions of rapid technological, political, environmental and economic change. Issues including leveraging technology, planning, assessments, and integrating technology strategy with business strategy. An integrated approach to strategic management is presented along with a detailed coverage of the strategic management process.



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