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Product and Pricing Management

Опубликовано на портале: 22-10-2003
Дисциплина: Product and Pricing Management
Год: 2002/2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
This MBA course incorporates the discussion of the two important elements of the four Ps of marketing: product and pricing. The goal of the course is to prepare the managers to create an enduring advantage of their products in the marketplace. By the end of this course, the participants should be able to better understand the important issues of product and pricing management in today’s business environment, and the issues pertaining to the execution of product and pricing strategies.


http://www.ntu.edu.sg/~mbais/courseoutli...

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