Marketing Research
Опубликовано на портале: 20-10-2003
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Aннотация:
This course examines appreciation of the role of marketing research in the formulation and solution of marketing problems and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored.
This course examines appreciation of the role of marketing research in the formulation and solution of marketing problems and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored.
Программа курса
[31 КБ]
[31 КБ]
Ключевые слова
См. также:
[Учебная программа]
[Книга]
Journal of Marketing Research (JMR).
1981.
Vol. 18.
No. 1.
P. 94-101.
[Статья]
Journal of Marketing Research (JMR).
2001.
Vol. 38.
No. 3.
P. 362-375.
[Статья]