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Models for Marketing Strategy

Опубликовано на портале: 20-10-2003
Дисциплина: Models for marketing strategy
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
The purposes of the course are to help participants become better managers by giving them better tools for analyzing marketing decision problems; to acquaint participants with and help them to understand different types of models that have been used to aid marketing decisions; to give participants critical skills for evaluating new marketing models about which they may read in the literature and to enable them to read the literature; to help participants understand marketing problems more clearly by analyzing them quantitatively; and to produce managers who will not be taken advantage of by some quantitative consultants.


http://hops.wharton.upenn.edu/programs/m...