Эксоцман
на главную поиск contacts

Marketing Strategy

Опубликовано на портале: 20-10-2003
Дисциплина: Marketing Strategy
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.


http://hops.wharton.upenn.edu/programs/m...

Ключевые слова

См. также: