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Special Topics: Media and Entertainment Industries Analysis

Опубликовано на портале: 17-10-2003
Дисциплина: INDUSTRIES ANALYSIS
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
This course is designed to let the student understand the complex environment, review decision-making processes, and apply modern management and marketing concepts and techniques to the audiovisual media industries. These include motion pictures, home videos, broadcasting and cable services, online media, and related industries.


http://hops.wharton.upenn.edu/programs/m...

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См. также:
Joel Waldfogel, Steven T. Berry
RAND Journal of Economics. 1999.  Vol. 30. No. 3. P. 397-420. 
[Статья]