Special Topics: Media and Entertainment Industries Analysis
Опубликовано на портале: 17-10-2003
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Aннотация:
This course is designed to let the student understand the complex environment, review decision-making processes, and apply modern management and marketing concepts and techniques to the audiovisual media industries. These include motion pictures, home videos, broadcasting and cable services, online media, and related industries.
This course is designed to let the student understand the complex environment, review decision-making processes, and apply modern management and marketing concepts and techniques to the audiovisual media industries. These include motion pictures, home videos, broadcasting and cable services, online media, and related industries.
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http://hops.wharton.upenn.edu/programs/m... |
Программа курса
[22 КБ]
[22 КБ]
Ключевые слова
См. также:
RAND Journal of Economics.
1999.
Vol. 30.
No. 3.
P. 397-420.
[Статья]