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Marketing Management

Опубликовано на портале: 16-10-2003
Дисциплина: Marketing management
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
In common with Marketing 621, the primary objectives of this course are to introduce you to the concepts and theories underlying marketing decision making, and to provide you with the skills to analyze and understand complex marketing situations in order to develop and execute appropriate managerial actions. However, Marketing 621 concentrates upon the overall analysis of the environment and the match of products to market. Marketing 622 builds upon Marketing 621 and focuses upon each of the elements of the marketing mix: product, price, communication, and distribution. The course relies on lectures, a computer simulation, and case discussions to help you perceive the real power and value of marketing concepts, develop a disciplined approach to the analysis of marketing situations, to build upon your skills for communicating and interacting with peers in solving problems, to experience the "world of marketing managers—what they do and how they go about doing it, to understand how marketing relies upon information technology, and to appreciate how the elements of marketing analysis fit together.


http://hops.wharton.upenn.edu/programs/m...

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