Эксоцман
на главную поиск contacts

MKTG 101 Introduction to Marketing

Опубликовано на портале: 15-10-2003
Дисциплина: INTRODUCTION TO MARKETING
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for other Wharton courses, and for advanced electives in Marketing. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, channels of distribution, sales force management and competitive analysis.



Ключевые слова

См. также: