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Brand Management and Brand Communications

Опубликовано на портале: 09-10-2003
Дисциплина: Brand Management and Brand Communications
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
Key aspects of brand management are addressed, including brand equity, brand extensions and new product development, brand communications planning, integrated marketing communications, and portfolio management. This course encourages students to use both analytical and creative skills, and provides opportunities to refine many different communications skills, with the aim of helping participants to develop and implement innovative marketing programs.


http://www.marketing.unsw.edu.au/COURSES...

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