Strategic Management & Business Policy Syllabus

Aннотация:
This subject is designed to develop each participant's capability to develop strategic plans for companies. This will require identification of organisational strengths, weaknesses, opportunities and threats so that competitive advantage is developed in industrial, national and wider contexts.

On completion of this subject students should be able to:
- undertake an environmental analysis for an organisation;
- complete an internal analysis of an organisation;
- apply various models and techniques for generating strategic alternatives, implementing strategies and their evaluation;
- develop a strategic plan for an organisation.