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Innovation, Change and Entrepreneural Management

Опубликовано на портале: 09-01-2003
Дисциплина: Innovation, change and entrepreneurial management
Год: Dec, 2002
Язык: Английский
Язык оригинала: английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

This core bracket course will expose you to a mix of approaches and techniques that promote innovative thinking and entrepreneurial behavior in organizations. The first half of the course examines how patterns of change in technologies and industries create both opportunities and threats for existing firms and entrepreneurs. Theoretical models and actual examples emphasize how technological and organizational systems are key components of an "entrepreneurial mindset". The second half of the course focuses on tactics and strategies that encourage innovation and entrepreneurship within (and between) organizations. Cases and articles highlight critical success factors for both new and established firms, and also how interorganizational activities shape markets and opportunities. Two guest speakers will visit to supplement our discussion and to promote interaction with practicing managers.

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