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Business Policy and Strategy

Опубликовано на портале: 05-01-2003
Дисциплина: Business policy and strategy
Год: 2002
Язык: Английский
Язык оригинала: английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

Aннотация:
This course is designed with this question in mind. The objective is to teach students the concepts, analytical techniques, and real-world cases that will help them understand the basis for superior and sustainable firm profitability. Ideally, students should leave this course with the skills and knowledge to analyze, critique, and recommend strategies that are appropriate to a companys external environment and its internal capabilities. The skills and concepts in this course are analogous to those of a management consultant or industry analyst, who add value through analytical techniques that can be applied to a broad variety of firms and industries. To reinforce this approach, assignments are research-oriented and designed to mimic those of a consulting team that has been charged with developing a strategy for a "client" firm.



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