Strategic Management
Опубликовано на портале: 05-01-2003
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Aннотация:
The field of strategic management explores how firms achieve competitive advantage in the context of single and multi-business firms. The single-business firm must deploy its distinctive strengths to exploit industry opportunities, while the multi-business firm must leverage its strengths across different products, businesses, and geographies. In order to add value, the multi-business firm must do much more than merely hold a diversified portfolio of business units such ownership must increase the competitive position of each business unit. We will explore what managers do to create value in and across businesses, including alliances, acquisitions, and divestitures.
The field of strategic management explores how firms achieve competitive advantage in the context of single and multi-business firms. The single-business firm must deploy its distinctive strengths to exploit industry opportunities, while the multi-business firm must leverage its strengths across different products, businesses, and geographies. In order to add value, the multi-business firm must do much more than merely hold a diversified portfolio of business units such ownership must increase the competitive position of each business unit. We will explore what managers do to create value in and across businesses, including alliances, acquisitions, and divestitures.

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[126 КБ]
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См. также:
[Интернет-ресурс]
[Интернет-ресурс]
European Management Journal.
2002.
Vol. 20.
No. 1.
P. 55-71.
[Статья]
[Учебная программа]
[Учебная программа]
[Интернет-ресурс]