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Strategic Management

Опубликовано на портале: 05-01-2003
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Общий и стратегический менеджмент

The field of strategic management explores how firms achieve competitive advantage in the context of single and multi-business firms. The single-business firm must deploy its distinctive strengths to exploit industry opportunities, while the multi-business firm must leverage its strengths across different products, businesses, and geographies. In order to add value, the multi-business firm must do much more than merely hold a diversified portfolio of business units such ownership must increase the competitive position of each business unit. We will explore what managers do to create value in and across businesses, including alliances, acquisitions, and divestitures.

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