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Charismatic Capitalism: Direct Selling Organizations in America

Опубликовано на портале: 18-12-2009
Chicago: University of Chicago Press, 1989, 231 с.
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

Preface ix

Chapter 1. Introduction 1

Chapter 2. The Economic History of Direct Selling 20

Chapter 3. Changing Conditions of Work and the Growth of DSOs 48

Chapter 4. Family, Gender, and Business 70

Chapter 5. The Business of Belief 98

Chapter 6. Charisma and Control 126

Chapter 7. Economic Uses of Social Relations 160

Appendix

A Note on Methods 175

Notes 179

Index 215


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См. также:
Gary G. Hamilton, Nicole Woolsey Biggart
American Journal of Sociology. 1991.  Vol. 96. No. 4. P. 999-1006 . 
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Nicole Woolsey Biggart, Martin Tolich, Martin Kenney
Journal of Management Studies. 1999.  Vol. 36. No. 5. P. 587-607. 
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