Tendencies and Factors of Mass Media Diversification
Опубликовано на портале: 05-12-2010
Журнал социологии и социальной антропологии.
2006.
Т. 9.
№ 4.
Тематический раздел:
The article attempts at generalization of contemporary mass media processes. The special attention is given to demassification process which consists of diversification of mass media production and differentiation of audience. The starting point for audience differentiation is the differentiation of social structure. The demassification process is considered on the example of Russian commercial broadcasting.
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