The results of survey of specifi c sets of deliberate intra-firm activities called intra-firm orientations are discussed. The authors distinguish between entrepreneurial orientation, change orientation and knowledge orientation. Factor analysis and structure equation modelling methods are used to test the hypotheses of the very existence of intra-firm orientations, their positive influence on firm growth. Also the orientations that dominate in different industries (Retail/Wholesale, HoReCa, IT) are analyzed. The results of the empirical research of 500 Russian SMEs show that at least three orientations exist in each firm. Knowledge orientation and change orientation have positive effect on fi rm growth. In addition, different orientations are manifested in firms belonging to different industries.