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Features of the scientific theory of marketing

русская версия

Опубликовано на портале: 08-04-2011
Экономические науки. 2010.  Т. 73. № 12. С. 304-306. 
Тематический раздел:
This article describes the problems of formation of the scientific theory of marketing, the analysis points of view of scientists at marketing as a science or business practices. Proved that marketing has its own theory, the fundamental basis of which may be the theory of relationship marketing. Given author’s definition of the subject of marketing.

Scientific journal "Economic sciences"