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Application of the internet-marketing for conducting of a complex marketing research

русская версия

Опубликовано на портале: 13-05-2011
Экономические науки. 2010.  Т. 68. № 7. С. 143-146. 
Тематический раздел:
Internet marketing strategies acquire more and more great importance for conducting of acomplex market research and development of a positioning strategy of companies in thepost-crisis economy. Internet technologies are easy to use, and the cost of communicationsfor agents is rather low, therefore Internet marketing development takes place rapidly. Thearticle is devoted to a problem of the search of information resources for a marketing strategy’s formation. 

Scientific journal "Economic sciences"