Real options approach to effective strategic decision-making
Опубликовано на портале: 07-09-2011
Экономические науки.
2011.
№ 1.
С. 196-204.
Тематический раздел:
The paper is devoted to the elaboration of the analytic toolbox for effective strategic decisionmaking. The framework proposed is a model based upon the integration of a business model which shows the ways of a value generation and proposition to market, and financial model which helps to measure effectiveness in a proper and transparent manner. The real options approach promotes the value of strategic decisions. The matrix toolbox of real options integration into decisionmaking process is proposed in the paper. Scientific journal "Economic sciences"
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