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'It’s Like a Museum Here': The Shopping Mall as Public Space. Summary

Опубликовано на портале: 12-10-2011
Laboratorium. Журнал социальных исследований. 2011.  № 2. С. 132-136. 
Тематический раздел:
The  emergence  of  large  shopping  malls  and  shopping  and  entertainment complexes in St. Petersburg, as in many other Russian cities, was a hallmark of the early 2000s. The existing literature describes shopping centers as an example of the new consumer culture in changing post-socialist societies. This article treats them as public spaces and an arena for processes of social differentiation, social exclusion, and formation of new identities. Drawing on evidence from a qualitative study  conducted  in  St.  Petersburg  in  2006–2008,  it  concludes  that  shopping centers,  perceived  as  models  of  a  “European”  and  “civilized”  way  of  life,  have become  a  quasi-public  space  for  the  “middle  class,”  banishing  members  of marginal groups and “undesirable” patterns of behavior. At the same time, even the  relatively  homogeneous  environment  of  shopping  centers  gets  segmented: their customers create in-group social classifi cations.
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