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The marketing factors of the lifecycle’s management on the chemicals’ market

русская версия

Опубликовано на портале: 24-10-2011
Экономические науки. 2009.  № 7. С. 215-220. 
Тематический раздел:
In this article the questions of marketing management of the production’s lifecycle’ are dealt with. The author marks out the range of marketing alternatives that suit the company while the lifecycle of the product is declining, such as  creation of innovations, modification of production and phasing the product out. 

Scientific journal "Economic sciences" 
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