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Especially the marketing power of franchising networks of enterprises

русская версия

Опубликовано на портале: 09-02-2012
Экономические науки. 2011.  № 3. С. 230-233. 
Тематический раздел:
In the article there is a detailed analysis of peculiarities of using marketing by franchising chains (concerning to catering companies). Author analyzes possible variants of communication between franchisor and franchisee during trade mark promotion on the market. Separate attention is paid to possible difficulties while communication anв possible way outs.

Scientific journal "Economic sciences"