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Trademark and brand: sematicts of concepts and its importance in brand management

русская версия

Опубликовано на портале: 08-08-2012
Экономические науки. 2011.  № 10. С. 118-123. 
Тематический раздел:
This paper investigates the nature of such concepts as brand and trademark, opens the semantics of these concepts. Author gives her opinion regarding the translation of trademark into Russian language. Spheres of trademark and brand implementation, similarities and differences of these terms are being analyzed. In order to unveil the concept of brand and its evolution, classification of existing brand managements concepts is given. All suggested assertions and conclusions are meant to help brand manager in his commitment to create and promote his company’s brands.

Scientific journal "Economic sciences"