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Evaluating the effectiveness of promotional activities Of the economic entity

русская версия

Опубликовано на портале: 10-06-2013
Экономические науки. 2012.  № 9. С. 109-112. 
Тематический раздел:
The efficiency of functioning and long term of presence in the target market of the enterprise in many respects depends on a correct choice marketing and promotional activities. The paper summarizes the methodology for assessing the effectiveness of promotional activities of the organization. Special attention is paid to how to assess of commercial the effectiveness advertising. The author considers their features, advantages and disadvantages.
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