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Industrial design as a factor of high-tech product competitiveness under contemporary market conditions

русская версия

Опубликовано на портале: 08-11-2014
TERRA ECONOMICUS. 2014.  Т. 12. № 3. С. 162-183. 
Is industrial design an effective instrument in competition under fast growing high-tech markets? What strategies are used by such companies in this sphere? What is their efficiency? Why is industrial design becoming a key factor of strategic activity of high-tech firms and one of the important determinants of high-tech market structure? How should economists treat this new phenomenon of industrial organization? How does it change our perspectives over markets and high-tech markets in particular? These are the questions that are under consideration in the article.
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