@ARTICLE{16703933_1999,
    author = {Desiraju, Ramarao}, 
    keywords = {поведение потребителя, ценообразование},
    title = {Strategic Service Pricing and Yield Management (Стратегическое 
ценообразование на услуги и управление доходностью) },
    journal = {Journal of Marketing},
    year = {1999},
    month = {},
    volume = {63},
    number = {1},
    pages = {44-57},
    url = {http://ecsocman.hse.ru/text/16703933/},
    publisher = {},
    language = {ru},
    abstract = {The authors investigate pricing strategies based on yield management 
systems (YMS), such as early discounting, overbooking, and limiting 
early sales, for capacity-constrained services. They find that YMS 
work best when price-insensitive customers prefer to buy later than 
price-sensitive consumers. The authors also identify other conditions 
favoring the use of YMS. },
    annote = {The authors investigate pricing strategies based on yield management 
systems (YMS), such as early discounting, overbooking, and limiting 
early sales, for capacity-constrained services. They find that YMS 
work best when price-insensitive customers prefer to buy later than 
price-sensitive consumers. The authors also identify other conditions 
favoring the use of YMS. }
}