@ARTICLE{16797420_1955,
author = {Gordon, Myron J.},
keywords = {payoff period, present value, период окупаемости, приведённая стоимость},
title = {The Payoff Period and the Rate of Profit},
journal = {Journal of Business},
year = {1955},
month = {},
volume = {28},
number = {4},
pages = {253-260},
url = {http://ecsocman.hse.ru/text/16797420/},
publisher = {},
language = {ru},
abstract = {The major conclusions reached by the analysis may be summarized as
follows: First, the reciprocal of the payoff period is in fact an
estimate of a proposal's rate of profit. Second, when a proposal's
life is greater than its postlax payoff period , the reciprocal of
the payoff period provides the best short-cut estimate of its rate of
profit; and, when a proposal's life is less than its postlax payoff
period , the average investment formula provides the better short-cut
estimate of its rate of profit. The error in the two formulas is
found by comparing them with present-value formula, which provides a
proposal's true rate of profit. The third conclusion is that the
Terborgh formula provides an index of the profitability of an
investment proposal that has serious limitations in the purpose for
which it is intended. },
annote = {The major conclusions reached by the analysis may be summarized as
follows: First, the reciprocal of the payoff period is in fact an
estimate of a proposal's rate of profit. Second, when a proposal's
life is greater than its postlax payoff period , the reciprocal of
the payoff period provides the best short-cut estimate of its rate of
profit; and, when a proposal's life is less than its postlax payoff
period , the average investment formula provides the better short-cut
estimate of its rate of profit. The error in the two formulas is
found by comparing them with present-value formula, which provides a
proposal's true rate of profit. The third conclusion is that the
Terborgh formula provides an index of the profitability of an
investment proposal that has serious limitations in the purpose for
which it is intended. }
}