@ARTICLE{17172438_1999,
    author = {Montoya-Weiss, Mitzi}, 
    keywords = {marketing, segment selection procedure},
    title = {Development and implementation of a segment selection procedure for 
industrial product markers },
    journal = {Marketing Science},
    year = {1999},
    month = {},
    volume = {18},
    number = {3},
    pages = {373},
    url = {http://ecsocman.hse.ru/text/17172438/},
    publisher = {},
    language = {ru},
    abstract = {Develops and illustrate a systematic segment solution procedure that 
models the trade-offs among evaluation criteria and organizational 
resource constraints. Managers and academic researchers as target 
audience; Segment selection as the critical link between the segment 
formation and resource allocation purposes. },
    annote = {Develops and illustrate a systematic segment solution procedure that 
models the trade-offs among evaluation criteria and organizational 
resource constraints. Managers and academic researchers as target 
audience; Segment selection as the critical link between the segment 
formation and resource allocation purposes. }
}