Всего учебных программ в данном разделе: 15
Учебные программы
Авторы: |
Названия: |
Labor Economics [учебная программа]
Опубликовано на портале: 11-01-2003
John S. Earle
Autumn 2001
This course has two principal objectives. The first is to introduce students to
the field of labor economics, applying microeconomic analysis in order to increase
understanding of important social issues and public policies such as poverty, minimum
wages, overtime rules, layoff restrictions, education, job safety, discrimination,
migration, labor relations, unions and other institutions, unemployment, and income
inequality. The second is to apply labor economics to the particular problems of
labor markets in transition economies, with the aim of encouraging research in this
field.



Advanced Labor Economics [учебная программа]
Опубликовано на портале: 11-01-2003
John S. Earle, Yoram Weiss
This course has two main purposes: to expose PhD students to some of the professional
research in the field of labour economics, and to provide a foundation for future
dissertation research on these and related topics, including with application to
the economies of Central and Eastern Europe and the former Soviet Union. Prerequisites
for the course include graduate level microeconomics and econometrics; although the
course is intended predominantly for PhD students, it is also open to MA students
with the permission of the instructors. Relevant theory will be discussed, but the
course material also includes applied work that tests or calibrates theories, that
evaluates the impact of government policies, or that simply attempts to provide careful
description of important labour market phenomena.



Public Opinion and Foreign Policy [учебная программа]
Опубликовано на портале: 04-06-2003
Richard Eichenberg
Spring 2003
В курсе "Общественное мнение и зарубежная политика" автор фокусирует
внимание на мнении граждан как на важном элементе демократического политического
процесса, подробно рассматривает, как общественное мнение граждан принимается
или не принимается в расчет Президентом и Конгрессом. Основными задачами курса являются:
анализ исторического контекста американской зарубежной политики, дилеммы между мнением
граждан и выбором политических лидеров; анализ того, в какой степени и с помощью
каких средств граждане могут влиять на политику; понимание техники и методов исследования
общественного мнения.


Marketing on the Internet [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2003
The development of an understanding of consumer behavior and navigation behavior
on the Internet and evaluation of a strategic marketing plan for a product or product
mix offering on the Internet and development or evaluation of the company’s
e-strategy and web site.



Marketing Strategy [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
Study and application of marketing decision-making techniques to the design and implementation
of marketing strategy and solving marketing problems faced by marketing executives.



Principles Of Marketing [учебная программа]
Опубликовано на портале: 21-10-2003
Adel I. El-Ansary
2002
A study of marketing functions and institutions as they operate in a dynamic environment.
The approach is managerial and the focus is on understanding the fundamental concepts
of this field of study and their basic applications.



Marketing Research [учебная программа]
Опубликовано на портале: 16-10-2003
Jehoshua Eliashberg
The objective of the course is to provide a rigorous experience in marketing research
methods. The course is aimed at the manager, who is the ultimate user of the research
and is responsible for determining the major scope and direction of research activities.
Techniques of data collection, evaluation of alternative sources of information,
and methods of evaluating data and presenting the results are covered. The course
should help managers recognize the role of systematic information gathering and analysis
in making marketing decisions. The course also deals with how to define information
needs; the use of test marketing procedures; forms of analysis applicable to marketing
research information; and the role of models in decision making.



Marketing Research [учебная программа]
Опубликовано на портале: 20-10-2003
Jehoshua Eliashberg
This course examines appreciation of the role of marketing research in the formulation
and solution of marketing problems and development of the student's basic skills
in conducting and evaluating marketing research projects. Special emphasis is placed
on problem formulation, research design, alternative methods of data collection (including
data collection instruments, sampling, and field operations), and data analysis techniques.
Applications of modern marketing research procedures to a variety of marketing problems
are explored.


Models for Marketing Strategy [учебная программа]
Опубликовано на портале: 20-10-2003
Jehoshua Eliashberg
The purposes of the course are to help participants become better managers by giving
them better tools for analyzing marketing decision problems; to acquaint participants
with and help them to understand different types of models that have been used to
aid marketing decisions; to give participants critical skills for evaluating new
marketing models about which they may read in the literature and to enable them to
read the literature; to help participants understand marketing problems more clearly
by analyzing them quantitatively; and to produce managers who will not be taken advantage
of by some quantitative consultants.



Special Topics: Media and Entertainment Industries Analysis [учебная программа]
Опубликовано на портале: 17-10-2003
Jehoshua Eliashberg
This course is designed to let the student understand the complex environment, review
decision-making processes, and apply modern management and marketing concepts and
techniques to the audiovisual media industries. These include motion pictures, home
videos, broadcasting and cable services, online media, and related industries.



Proseminar on Inequality and Social Policy [учебная программа]
Опубликовано на портале: 23-12-2002
David Ellwood
Fall 2002
Deals with the causes of economic inequality, including demand for various kinds
of skills, the supply of such skills, cultural differences, political attitudes,
political institutions, and living arrangements.


History of Economic Thought [учебная программа]
Опубликовано на портале: 25-01-2003
Ross B. Emmett
Программа составлена известным историком экономической мысли, администратором сайта
по этому предмету на портале www.EH.net, но является "программой одного учебника"
- History of Economic Thought, 4th edition, by Harry Landreth and David Colander.


The New Class [учебная программа]
Опубликовано на портале: 23-12-2002
Gil Eyal
The idea of the new class haunts the social sciences from their inception. The main
point
is that knowledge and education constitute a form of social power equivalent to moneycapital
or political influence, and hence that at least certain groups of the educated public
(variously, intellectuals, managers, technocrats, professionals, bureaucrats) constitute
a
separate social class with its own interests, power aspirations and projects. Such
an idea
always hovered on the margins of the social sciences, because it implied that they
must
examine themselves and their own involvement in social affairs. In short, for a social
scientist to study the new class meant to be reflexive, and that is always a dangerous
and
painful business. Nonetheless, it is also an essential task for any sociologist.
In ancient
Greece, before one was to enter the temple of Apollo at Delphi, there seeking divine
knowledge and advice, one read an inscription on the door - know thyself. The point
is
well-taken, knowledge of the outside world is useless (possibly even dangerous) without
critical self-knowledge, without knowing where one stands in the world. In this seminar
we will study theories about the new class, precisely so we can develop a systematic
appreciation of the predicament of intellectuals, technocrats and even students at
the turn
of the century, i.e. our own predicament.



Civil Society, West and East [учебная программа]
Опубликовано на портале: 04-06-2003
Susan J. Pharr, Grzegorz Ekiert
Fall 2002
В курсе "Гражданское общество, Запад и Восток" дан анализ европейских и
азиатских вариантов гражданского общества. Рассмотрены следующие вопросы: Что
есть гражданское общество? Что означает "публичное пространство"? В чем заключается
идея гражданского участия? Какие возникают взаимоотношения между
гражданским обществом и государством, с одной стороны, и рынком, с другой. Студенты изучают возникновение и формы гражданского общества в странах Западной и Восточной Европы и Азии. Знакомятся с факторами (войны, Интернет, неправительственные
организации), влияющими на сущность и качество гражданской жизни, демократического транзита,
происходящего в разных странах. Подчёркнута возрастающая роль гражданского общества.


Brand Management and Brand Communications [учебная программа]
Опубликовано на портале: 09-10-2003
Mark Uncles, Michael Edwardson
2002
Key aspects of brand management are addressed, including brand equity, brand extensions
and new product development, brand communications planning, integrated marketing
communications, and portfolio management. This course encourages students to use
both analytical and creative skills, and provides opportunities to refine many different
communications skills, with the aim of helping participants to develop and implement
innovative marketing programs.


